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Taiwan APA Corporation (The Company) wasIncorporated in 1992 in Taiwan by Mr. Ted Chuang, its founder and incumbent chairman.
The
company is engaged in the business of data processing, paper
management and data processing equipment sales, loyalty program
services and computer system integration. Under the leadership of Mr.
Ted Chuang and his professional and dynamic management team.
The company has experienced substantial growth and advancement in last six years(1995-2000). While the institutional customers(both business and government) served by the company for date processing and statement forms printing have grown to over 200 and more than 1000 machine user are currently being served by the company for data processing and form printing, and at the same time the company’s sales and net profit also have shown a remarkable growth of 3.9 times(from NT$53 million to NT$205 million) and 117 times(from NT$239,000 to NT$28 million) respectively.
In the past 9 years, the company has branched out into
various areas of
Now the company is poised to go international with focus on the Greater China and U.S. Market. The company is very confident with the proper financial support along with its steady, practical yet visionary management philosophy and marketing strategy, it will grow even much stronger and more profitable.
1 Service offered A. Data Processing: Database Management Postal Optimization Mailing Enhancements Text and Graphics Creation Personalization
B. Forms Printing for; Bill & Statements Letter/Reply forms Check Certificate/Coupon Mailings Self Mailers Rebate Fulfillment Forms Envelopes Brochures
Remarks: a) The above services are being served by the company’s letter shop. b) E post center – established in 1995, it is the first professional company. that offers total solution of e-postal service in Taiwan.
C. Loyalty award program services. The company makes full range of incentive program services available to its customers- from total management service of program designing, execution , maintenance to joint promotion with merchants, reward gift delivery and customer care center service. This program also can be tailor made to suit the customer’s needs.
D. System integration services. -The company’s specialization on different computer code solutions make it a nature fit to provide computer system integration service to its customers. -The company provides internet solution to its customers as in the web and home page design and ASP solution. -The company distributes e Picor software user for ERP CRM, a Web base solution for the enterprises and merchants.
2 Product sales and service A. Product sales The company acts as agent or distributor for many internationally well Known makers of date processing, printing and after-printing machines and quipment including:
- Bowe insertion systems - IBM and Xeikon high speed printing system - Marconi graphic system - Troy MICR(Magnetic ink character recognition) printing system - Orion printing peripheral system - CIM plastic card system
B. Machine maintenance and service The company offer to its machine customers of: Pre-sale technical consultation service Post-sale operation training and maintenance services Periodical market update and seminar on new products
At the present, the company has installed as well as providing services to more than 1000 machines in Taiwan located at various banks, insurance and securities firms, telecommunication companies and government.
1. As the biggest machine and equipment seller or distributor with more than 200 institutional customers
on hand
and over 1000 machines being installed and serviced by the company,
2. The company is not only doing billing and credit card statements printing services for its more than 27 banking customers but also provides total management services to 7 of these banks’ for their loyalty incentive program.
3. Of Taiwan four big mobile phone companies, two of them have purchased the company’s machines and the other two have out sourced their billing and statement printing works to the company.
4. One of the largest Taiwan airline has contracted the company to manage its entire mileage program as well as its statement printing job.
5. The company dominates the investment trust company’s mutual fund billing and statement printing market.
6. In 1999, the company has launched its own convenience card called “Only Card” currently it has signed more than two million card memberships as well as several thousand merchants. The “Only Card” was designed to give win (card holder) – Win (merchant) – win (the company) situations to all related parties.
The company conducts and executes its sales and services by employing both traditional real world approach as well as through the extensive use internet B to B and B to C applications complimented with real person customer service via call centers.
The leadership’s keen sense of market coupled with his seasoned management team have already made the company stands above its competitors. In addition, the company’s proprietary innovations and know how will further strengthening its competitive edge.
They are as listed below. a) The company specializes on different computer Chinese charactercode transfer. b) Proprietary “user font generator” easier to use.
c) Proprietary “zip code sorting” gives significant time and cost saving to customers.
d) The company as the first data process and printing outsourcing center that has been approved for ISO9002 by SGS. The certificate covers all of the company’s operations.
e) As the largest machine provider, the company enjoys low equipment cost, flexible services and more efficient operation than its competitors.
The company’s fully realizes its growth objective can be achieved not only it must keep its production costs down and operating efficiency up, but also more importantly, the company must develop new services and new markets to expand its customer base, sales revenues and profit. To address these issues, the company will adopt following strategies.
1. Strengthening and developing new services in Taiwan market to augment its home base operations.
2. Actively developing new markets with Hong Kong and mainland China markets as primary targets followed with U.S. southern California’s Chinese American owned business niche market as next target.
3. Offering full flexible date process services to customers such as: a). Co-sourcing service, in addition to outsourcing service, the company will even offer service at customer site including equipment, man power. Or, In-sourcing service for data process, printing and mailing. b). Internet service e-banking & e-billing service. based on the internet trend, the company would offer these services to for its customers and their merchant. c). Customer care center service -It offer telephone center, -In and out bound call service -Fax services -e-mail service d). Card center service The company will specialize on: -Credit card embossing, printing, inserting and services -Loyalty incentive program for bank credit card outsourcing need
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